In the article,
“Influence of Mass Media on Body image and Eating Disordered Attitudes and
Behaviors in Females: A review of Effects and Processes,” the author makes the
argument that eating disorders and related attitudes are effects that different
types of media, such as television and magazines, enstill in young women.
Through various studies in the field of communication suggest that these modes
of mass media are exceptionally significant sources of information which build
up the “thin beauty ideal.” Furthermore, these studies teach us that the media,
especially images in magazines, stress to young women the importance of this
“thin beauty ideal” as well as how to achieve it. Through many studies,
evidence that continuous exposure to media, specifically in television and
magazines, is causing pressures towards women to believe that beauty is defined
by being thin, are being adding up. Because TV and magazines often created a
distorted image of reality, it makes it difficult for young teens and women to
differentiate what is real and what is exaggerated. Because of this, the
younger generation is especially more vulnerable towards the messages these
modes of media are expressing to them. “In
a classic content analysis of prime-time television, Kaufman (1980) concluded
that television was obsessed with thinness, and the most prevalent and salient
content of magazines aimed at adolescent females was focused on appearance
(Kaiser Family Foundation, 2004).” From this, we can most likely conclude that
these modes of media are what drive young teens to obsess over their body
sizes.
I was not very surprised to see the direct correlation between media images and eating disorders. I was pretty aware of the fact that images in the media today are not realistic, and therefore make young women feel like they must live up to the standards of photoshopped images. It also made me realize how I, as a younger woman, am also affected by the media. It made me take a step back and analyize the ways that I too feel pressured to look a certain way.
